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SF_me.jpg

EMERGE

Katelyn McDonough January 1, 2018

WoOooAah.

When I was a junior at Purdue, I had a project. A project full of unrealized fate at the time.

On day-one of the class, my professor assigned each student two letters at random; mine being the letters S and F.  

This semester-long project revealed the design process of the steps it took to integrate two letterforms into one balanced and complimentary typographic design -- documented and laid out nicely in a sixty paged book. 

That was the semester when all of my work, ideas and even dreams involved the letter S and the letter F. With a few other project guidelines and stipulations that I won't bore you with, it was surprisingly hard to land on a final solution. Countless late nights and unsuccessful designs that lead to a dead ends.

When it came time to title my book, the name "Design Maze" seemed most appropriate. If you squint your eyes and believe, the lines of a maze can even start to look like geometric S's and F's.

Everything about this project felt like a maze. 

chapter 1 -  choosing a path
chapter 2 -  lost in exploration
chapter 3 -  follow my gut
chapter 4 -  the path less traveled
chapter 5 -  there's no easy way out
chapter 6 -  emerge

3 years later and here I am writing this as I live in San Francisco, California. 

S.F.

!!!!!

It's much much more than the irony of these initials, though. It's the parallel thoughts I have today as a 23 year old finding her way in a new city.

2017 was a year in the maze and I feel like I'm just emerging. I felt lost at times but followed my gut and took a chance on a new job, a new city, and new people. A job that teaches me new things. A city that is dreamy and bursting with adventure. New people who I now can't imagine life without. It hasn't been easy being far from home and I had to ask for help a lot but I'm so thankful for the guidance from my family, too.

I'm not really sure what level of difficulty the maze will be in 2018 but amidst all of life's unknown, I need to remind myself to keep the faith.

You will always find the way.

← WILDIN'TOOK MY CHANCES →

I live for the little things: the swirl of red wine at golden hour, pastel skies over Lake Nokomis, and the charm of a well-loved trinket. A collector of color and everyday magic, I love to document life’s soft momentsβ€”one film photo, pasta bowl, and scoop of whimsy at a time.

πŸ˜ŒπŸ’˜β˜€οΈπŸŽžπŸ·πŸŒβ˜˜οΈπŸ¦βœ¨πŸŒ€


  • 2025
    • Mar 29, 2025 FOREVER STUNNA
  • 2024
    • Sep 19, 2024 BIG FAT GREEK HONEYMOON
  • 2020
    • Oct 28, 2020 GIRL FROM EARTH
    • Jan 5, 2020 INVISIBLE THINGS
  • 2019
    • Oct 7, 2019 GUTE FAHRT
    • Sep 1, 2019 THE BIG SHIFT
    • Jul 26, 2019 SIGNS
    • Apr 10, 2019 SUPERBLOOM
    • Jan 29, 2019 FULL CIRCLE
  • 2018
    • Sep 9, 2018 LIFE IS A HIGHWAY: PART 2
    • Sep 8, 2018 LIFE IS A HIGHWAY: PART 1
    • Jul 31, 2018 FAM IN FOG CITY
    • May 23, 2018 SUNNY DAYS
    • Mar 27, 2018 WILDIN'
    • Jan 1, 2018 EMERGE
  • 2017
    • Dec 27, 2017 TOOK MY CHANCES
  • 2016
    • Nov 28, 2016 NICE + ROSY
    • Nov 5, 2016 CREATIVITY TAKES COURAGE

@katejoymcd

thanks to everyone who came & shopped small at the whimsy studios pop-up this past friday. 🫢🏻 it was SO fun & we appreciate all the support & jolliness you brought our way! 

we had quite an amazing response to the story i shared that w
wedding film treasures from august 31st thanks to the wonderful @lorealmade πŸŽžοΈπŸ’• so much love, zinnias, toy story clouds, color, and polka dots!
a joyful joyful day. love you forever, @jmoench ❣️
back home with my husband (!!!) after an amazing two weeks of island hopping in Greece from Athens to Milos, Paros, Naxos and Santorini. 🧿

i’ve been living so in the moment this summer (soaking up the most joyous time in my life πŸ₯°) that i ha
πŸŒ€πŸŒ€πŸŒ€
the moenchs are doing alright
big fat greek honeymoon πŸ’˜
cheek to cheek πŸ’˜
so much joy β€οΈπŸ’πŸ©·πŸ€πŸ₯‚❗️
my angel baby sweetie pie. we rescued abe when i was 18. he had a heart-shaped scar on his nub, one random black claw, two and a half legs, surprisingly very soft fur, and a lopsided ear. he liked to talk and sing us songs (as huskies do) and lick th
having fun planning, creating & vision boarding !!!!!!!!πŸ€
new headshot πŸ“Έ by billy
hand lettering by me, stunna ⭐️
but who will be the #1? 

(cheermeister t-shirts available on katejoymcd.etsy.com πŸ’)
the wonderful @damoench custom built this beautiful credenza for us this past spring. it’s now one of my favorite spots in our home. πŸ€πŸ˜Š

PS paint color is mossy green by @behrpaint

#houseofmoench
a very special place i hope i’m lucky enough to visit again πŸ€πŸ«ΆπŸ» #slainte

Β© 2025 Katelyn McDonough