PROJECT

Kids + Pets Introductory Campaign

OBJECTIVE

Introduce and create awareness for the launch of Kids and Pets categories. Leverage multichannel marketing with consistent messaging, concept and promotion across channels.

ROLE

Illustrate elements that can be leveraged as backgrounds for branding on Shutterfly’s new Kids and Pet collection launch.

THE DREAM TEAM!

creative director — beth ruggiero
sr. graphic designer — li qiu
jr. graphic designer — claire couch