HAND LETTERING, GRAPHIC DESIGN, campaign concepting

For the 2020 Shutterfly Holiday Campaign, in addition to the Gift Guide, I contributed hand-lettered assets which served as a unique look for the “Let The Good Fly” tagline. The hand-lettered asset was used for across channels, including an animated version of it on a digital commercial ad for site and TV. It stemmed from a hand-written poem that was on the front cover of the Catalog.

Graphic Design and Poem Hand Lettering by Katie McDonough. Graphic Design and Art Direction by Michelle Prasad. Copy by Cameron McCintosh.
Campaign Creative Direction by Beth Ruggiero and Matthew Caudle.