SHUTTERFLY 2025 GRADUATION
For the 2025 campaign, a small in-house team of us conceptualized a sophisticated look and feel that speaks to the parent of high school seniors. In my role, I helped curate the color palette, mood boards and proof-of-concept examples to visualize what it would look like across channels like site and social. As the campaign developed further, I assisted at the photo shoot and lead the design for the 12-page cards and stationery mini catalog.
CONCEPT GRAVEYARD
Take a look at another concept that we pitched but never made it out of the presentation deck.
the team! creative director: Levi Lowell // editorial director: Caitlin Kenney // associate creative director: Alea Toussaint // lead copywriter: Adam Ridgeway // senior art director: Katelyn McDonough // stylist: Anna Avery