project

Shutterfly Father’s Day Gift Guide 2019

OBJECTIVE

Develop a kit of parts for the Father’s Day drive time then create a direct mail trifold that will inspire customers through story telling, photography and product to want to make the perfect Father’s Day gift at Shutterfly.

ROLE

From the brief level, I book mapped and sketched the products and lifestyle placements throughout a 6x9 trifold. In addition to design layout and moodboard development, I provided direction on-site at the photoshoot and approved proofs at the press check.

the dream team!

creative director— timothy jones
sr. art director— christina clugston
copy strategist— alex peterson
photo art director— meghan pakes
sr. copy writer— tania rohan
sr. designer— nikki decker