Helix was born from the idea that any spring or helix in nature contains potential energy. This relates to the necklace because of the purpose it has, which is to provide energy and contribute towards the user’s performance and potential. The overall angular design and repetitive patterns created through typographic exploration were all inspired by the shapes of nature’s helixes. In addition to the helix-inspired patterns on the labeling for this product, I was also inspired by lots of rich and vibrant colors. These colors represent ENERGY. Energy to play and learn and grow with the help from this product.

Layout of the flat package design.