PROJECT

Shutterfly Back to School 2019 Campaign

OBJECTIVE

Shutterfly’s first ever Back to School Campaign celebrated what makes your child unique.

ROLE

I conceptualized and developed the campaign personality from start to finish. I created primary assets to promote cohesiveness across channels and site-wide sale drive times. Assets include: ALL hand-lettered words and paper cut-out illustrations. Some illustrations were further used as product design and now available in Shutterfly’s online art library!