AMAZON 2022 HOLIDAY
The Holiday Kids’ Gift Book is a high quality gift guide that allows families to discover and highlight their favorite gift ideas together.
In my role, I worked closely with CD + illustrator, Lisk Feng, to develop unique hand lettering typeface featured throughout the book. I created 25+ custom hand lettered headlines in three different languages. Vectorized separate hand lettered alphabet, including symbols + numbers, for company-wide production use. All while demonstrating rapid creative output while maintaining attention to detail.
The 2022 Holiday Kids Toy Book was the most interactive catalog yet.
In addition to English, there were also mailers in Spanish and French.
the team! creative director: Mia Pizzuto // designers: Eva Grate, Alaine Field, Samantha Yang // photo art director: Julianna Schulte // copywriter: Matthew Schnirman // illustrator: Lisk Feng // handletterer: Katelyn McDonough